With more than 55% of all internet searches being made on Google, Page One Of Google has become a requirement. With Today's financial concerns and with more small businesses closing their doors, can you afford to risk your resources with PAY PER CLICK?? Page One of Google has become the "PLACE TO BE" in growing both the small work from home business and the major corporations who keep a fine edge, Page One Of Google in a must. Page Two or Three of any search engine just does not cut it, you may as well be on page 300.
Here are some ways to tell its story:
CODE.... For your site to reach Page One of Google it needs to "tell its Story".
The old story "build it and they will come" is only true with Casino's and Wal-Mart.
Delivering targeted traffic requires targeted Key Words and targeted code being decided on before you ever submit your new design and optimization to Google for any type of placement...
What you and I think may be GREAT key words may not be the same as Google's Front page or your potential clients.
How do I choose Key Words for Page One Of Google?
Answer:
All your search engine optimization efforts are dependent on the keywords you choose for your website so it's very important that you choose them wisely. Keywords are the words and phrases you think best define what your business and where you do it. They should always be based on what your target market would use to find your business on search engines, not on what you think would be best.
To choose the right keywords you need to conduct keyword research. Here are some of the steps:
Step 1 - Brainstorm the Key words that will deliver targeted traffic to your website
The first stage of researching keywords for your site is to generate a list of terms and phrases relevant to the industry and what the site or business offers. This could produce a list of between a dozen to several hundred keywords. List all of the most important words and phrases currently on your site and put yourself in the mindset of the your customer and vendors and think about what they would search for. Also, look at what your competitors are using.
Step 2 - Estimate numbers
Get a count for the keywords in your list using some of the following tool:
You can get to "Page One Of Google" but doing for targeted website traffic is the goal
At this point, your keyword spreadsheet will have one column for the keyword, a column for each keyword research tool and a column that lists the average count for each term.
Step 3 - Add new terms
Expand your current list of key words and phrases by adding a new term that the various research tools suggest. Try to compile a large variety of keywords and phrases from the tools and get search estimates for each of these additional keywords. Remember, only add relevant keywords that will bring valuable traffic.
Step 4 - Give the keywords a relevancy score
Once you have built your list of potential keywords go through each term and estimate what you think its relevancy is to your site (0% - 100%, with 0% being the least relevant keywords and 100% being the most relevant).
Step 5 - Estimate competition and difficulty
There are various ways to estimate how competitive a keyword can be:
"Google has many page one's what one are you on? "
- Use the keyword research tools like key Compete, Spyfu, Adwords Keyword tool estimator and Keyword Discovery all have features that allow you to see how highly competitive a keyword is.
- Search for a keyword and see which sites are being displayed in the top 10-30 results. See what terms these sites have in their title tags and anchor text. Pay attention to sites that repeatedly rank in the top results as these sites are your main competition.
Give each a percentage based on what you perceive their difficulty to be and add it to your spreadsheet.
Step 6 - Choose the keywords you want to compete for
It is crucial to know each keyword's difficulty and competitiveness, as choosing competitive keywords will require more work, and will be much harder. It is suggested that you choose up to 10 keywords and focus on these to start with.
However, in my experience none of the above will work unless your content and code are adjusted according to Google's algorithm.
What do you think? If Google has changed and I am way off base or maybe just a touch, let me know....
If your starting a new website and need assistance with this let me know. Understand, key word research is NOT the key to great placement, in fact, it a real small piece of the puzzle.
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